Kao Case

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Industry Analysis

• 46 billion yen in 184.

• Expectation of 00 billion yen within 10 years.

• Two local and one international player in the market.

• Pampers (P&G) was the monopolist between 177 and 180.

• Kao entered in 180 and Uni-Charm entered in 181.

• Negative consumer behavior towards diapers.

• Low penetration and excess capacity.

• Consumer preferences changing rapidly.

• Few market penetration but high expectation.

• Cultural and social entry barriers.

Buying Behavior of Japanese Consumers

People are living mostly in rural areas and in small houses. Mothers are housewives. Cultural and psychological factors negatively affect mothers buying decision of disposable diapers and impede market penetration. Mothers tend to use the cloth diapers that were hand sewn and had worn previously helped cement the bond between themselves and their children. They want to spend as much time as possible with doing something about their children. That's way they feel guilty about using disposable diapers because they reduce their work load. Limited use of disposable diapers as possible is preferred. Besides they believe that the child has to feel some discomfort to be able to complete its mental development.

Many generations of the same family live together. Mothers-in-law have great affect on raising their grandchildren. They are more conservative.

Fathers do not have much idea about raising children and they do not support disposable diaper usage. The people are mostly believers who are conservative, conventional and traditional and strivers who are uncertain, insecure, approval seeking and resource constrained. Mothers who are mostly housewife watch TV an average of 5 hours a day.

Competition

Kao Company

Strengths

• Product development focused

• Globalization and overseas operation aimed

• Strong brand image on Japan market

• Strong IMS system

• High sales per employee

• High inventory turnover ratio

• Early computerization

• Less hierarchical management structure

• Efficient distribution system through Hanshas. This provides dealing with a relatively small number of people and creating a win-win type of relationship between them. By this way Kao can create a sustainable growth and long term agreements.

• Vertically integrated system provides flexibility.

Weaknesses

• Lack of global experience

• Marketing executives are mostly Japanese men who haven't got enough information on children rearing.

• Limited market research and product quality tests. For this reason they couldn't understand that Merries are less absorbent than the other two brands till P&G launches the new Pampers.

Uni-Charm

• Has the highest market share in Japan.

• Brand discrimination with inferior and superior products

• Good packaging

• Distributes through supermarkets that have enough space to store sufficient amounts of diapers.

P&G

• International company with strong financial possibilities.

• Confident and aggressive player

• Huge advertising budget

• Introduced its first disposable diaper in Japan in 177. This Pampers are not suitable for small Japanese children and they leaked. Besides they used large cardboard box packaging which are often destroyed in small shelves had a bad product image. P&G also had distribution problems. Relatively small field sales force was unable to call frequently on the wholesalers or on the 5.000 largest retailers. Because of all these reasons P&G couldn't has the market share as it is expected.

• Innovative

Key Issues for Kao Corporation

How to…

• Defend market share in the short term?

• Sustain compatibility in the long term?

• Launch new and strong product?

• Increase penetration?

• Be a global market player?

From 177 to 180, Pampers was the only nationally marketed disposable diaper in Japan and had a very high market share with %0. However after the local players entered the market P&G's market share eventually dropped to %8 in three years. The disposable diaper industry is a growing market in Japan. Japanese consumers are late adopters but when they adopt they have a high sense of quality. That's why Kao has to care very much about quality while serving it with a reasonable price.

Strategy Alternatives

• Heavy advertisement campaign to affect mothers-in-law and husbands.

• Low priced version of Merries in the short term while developing an improved product for the long run.

• Different package size alternatives to cover different needs.

• Regular customer satisfaction surveys to ensure customers' wholehearted satisfaction.

• Effective marketing research on the newly launched product

• Investing for a joint venture to be a global player

• Recruiting more creative marketing managers. These can be chosen among the Japanese women to provide better understanding.

• A new promotion activity should be held with the new product. This activity can be distributing promotional sample boxes of 5-6 diapers each.

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Supervising a small work group while dating one of the employees

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Dating is not always that easy. Dating and being a supervisor at the same time is even harder. My boyfriend and I have been together almost three years. About nine months ago we both were hired at the same work place. We eventually started working together on the same work group. We would talk and basically acted like best friends. When I was promoted to a supervisor and I found out I was coming back to the same team, we thought nothing of it. The other employees knew that we were dating. I had to show my boyfriend less attention than ever to make sure that the other employees didn't think I was showing favoritism. It is complicated to separate the two sides of our lives but it is something we have to manage to keep our jobs.

Living together and working together. It takes a strong relationship to spend the majority of a day together. It can be a difficult thing to separate the way you act outside of work and the demeanor that you need to maintain at work. Outside of work we act like we are dating and even before the promotion it was clear that we were dating. At home if we argue we can spend some time apart but at work we have to ignore what was said and be happy. I must maintain more of a sense of professionalism than before. If we get into an argument at or before work we have to be able to separate that from our professional relationship. The same also holds true of when things are going very well in our relationship. No matter how well we're doing or how much I want to talk to him about how things are going while we're at work I have to look at him just as I would any other employee.

No favoritism. The biggest problem in mixing your work and social life is the tendency to make decisions that you wouldn't normally make. This is the problem that forces most companies to make a policy that forbids dating outside the workplace between employees and management. Most co-workers will assume that the supervisor is favoring the person that they are dating. This often happens in the work place whether there is dating or not. A supervisor will see something they like in one of their employees and they will be singled out and given preferential treatment. The real problem I've found since being promoted is making sure not to lean the other way by not giving my boyfriend any credit for his accomplishments. In our company your performance is strictly graded by stats that come out every month. "Scoring" well in these evaluations often leads to getting to do projects and other special tasks. Even when my boyfriend does well it feels as though all eyes are on how we act towards each other at work so I feel pressured not to give him any of the rewards other employees could receive. It's in these situations that his professionalism is just as important as mine. Write your Supervising a small work group while dating one of the employees research paper

Dating an employee while being his superior is a very complicated task. We have to maintain a higher sense of professionalism and I have to be very careful not to make any biased decisions. It might seem wonderful to spend every moment you can with someone you love. Working is a great responsibility and so is being in a relationship. Supervising a loved one is a whole other responsibility. That is the reason companies have rules to prevent dating in the work place.

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The Donkey's Finest Hour

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Gilbert Keith Chesterton, author of "The Donkey," was a religious man who wanted to influence his readers and promote social change through his writings and poetry. According to Dan Boyd, British Poets, 1880 114, "Chesterton in his poetry, as in his other writings, saw himself as a spokesman for the poor and exploited whom he regarded as the mystical symbols of God's presence in the world." The American Chesterton Society concurs, adding

Chestertons appreciation of the common man predates his college years. His teenage notebooks are full of a reverence for ordinary people, expressed as a corollary to his reverence for the most ordinary of objects and things. Chestertons respect for the common man was basically a respect for free will. He said that the actions of a beggar are as momentous as the actions of a prime minister, because the beggars actions are no less free and have an eternal significance surpassing all merely temporal enterprises, even those of prime ministers and kings (www.chesterton.org).

Chesterton's "The Donkey" is full of religious symbolism that, when told from the donkey's passionate perspective, promotes a change of opinion regarding this beast of burden, and of society's downtrodden and oppressed members.

The donkey as the narrator of this poem, allows the reader to experience a unique point of view, and creates a sense of empathy by using emotionally charged words and phrases, such as "moon was blood", "devil's walking parody" and "far fierce hour and sweet" (Chesterton , 7, and 14, respectively). Typically, the donkey is viewed as a mere work animal, not very intelligent, often abused and mistreated. As defined in Webster's Illustrated Encyclopedic Dictionary, "Donkeys are descended from the African wild ass and are sure-footed hardy animals that can walk for long periods in hot, difficult conditions with a minimum of food or water." Chesterton helps readers identify with the donkey's suffering when he writes, "The tattered outlaw of the earth, / Of ancient crooked will; / Starve, scourge, deride me . . ." (Chesterton - 11).Cheap Custom Essays on The Donkey's Finest Hour

The symbolic events described in the first stanza correlate with the arch angel being cast from heaven and Adam and Eve being driven out of the Garden of Eden; thus, the time of the creation of the donkey. The second stanza gives the reader a demonic description of the donkey, using words like "monstrous head, sickening cry and ears like errant wings" (Chesterton 5 - 6). By the third stanza, there seems to be a noticeable lapse of time. The donkey has become a beast of burden. The narrator's opinion of himself is low "I am dumb" (Chesterton 11). This opinion seems to mirror society's treatment of him, as he laments, "Starve, scourge, deride me . . ." (Chesterton 11). Hilaire Belloc, personal friend of Chesterton, compares Chesterton's attitude and profession to the donkey, "The writing man, I say, is a most unhappy beast of burden (and I know something about it); he bears upon his back for conveyance to others the joys and consolations, the visions that make life in this bad world tolerable. But he may not enjoy them himself any more than the donkey may enjoy the vegetables that he bears to market." (Belloc).

Chesterton himself remarks on society's misguided attitude toward the poor and underprivileged, at one point saying, "I think the oddest thing about the advanced people is that, while they are always talking about things as problems, they have hardly any notion of what a real problem is." (www.chesterton.org). "The Donkey" is a classic example of an oppressed entity enlightening those who have no idea about the hardships it has endured. And, by the end of the poem, the reader understands that the donkey is proud of its one true joyous moment.

The fourth and final stanza describes the donkey's "hour of triumph." The donkey is able to confront the fools who have mistreated him, as he describes his finest hour, recalling when people laid "palms before my feet" (Chesterton 16). The incident the donkey refers to is discussed in Matthew 15, The Open Bible, "Behold, your King is coming to you, / Lowly, and sitting on a donkey, / A colt, the foal of a donkey."

Using poetic symbolism, effective first person point of view, strong religious metaphors and intense, forceful diction, "The Donkey" has deep spiritual and social connotations. Chesterton is able to encourage the reader to reconsider the importance and value of a lowly work animal, evoking a sense of sympathy and respect. Perhaps society as a whole should reassess its labels and attitude toward the lower working class and acknowledge this group's worth and importance. Belloc, Hilaire. "On the Place of Gilbert Chesterton in English Letters." London, Sep. 140. Sheed & Ward, May 001 http//www.dur.ac.uk/~dcs6mpw/gkc/Belloc-essay.txt.

Chesterton, G. K. "The Donkey." Literature An Introduction to Fiction, Poetry and Drama. Editor X. J. Kennedy. New York Harper Collins, 11. 75.

Chesterton, G. K. "Common Sense for the World's Uncommon Nonsense." The American Chesterton Society. May 001 http//www.chesterton.org.

"Donkey." The Tormont Webster's; Illustrated Encyclopedic Dictionary. Vol. 1. Canada Tormont Publications, 10. 50.

The Open Bible. The New King James Version. Red Letter Edition. New York Thomas Nelson Publication, 18. 5.

Stanford, Donald, ed. British Poets, 1880 114. Vol. 1. Michigan Edwards Brother, Inc., 18. 6 76.

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Airline safety

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Airline Safety

September 11, 001 is a day that will not be soon forgotten. The effects of this tragedy reach every aspect of our lives, from the economy, to foreign policy, to travel, and especially airline safety. Anyone who has traveled can tell one the extent of new security taken place at airports. Besides checking traveler's belongings there are other proposed precautions, such as using biometrics to identify passengers, placing sky marshals on nearly every flight, creating stronger cockpit doors, arming pilots, allowing off duty police officer to carry weapons on-board, increasing security presence at airports, and giving people other than President Bush the authority to have commercial airlines shot down. There are too many ideas to even list. Improving security both on and off the plane can help prevent another terrorist attack, but in my opinion certain measures are begin taken too far.

The government has proposed the use of biometrics, which has already been taken place in a South Carolina airports, this method includes the scanning of employees' retina's before entering a specific area. Which will prevent anyone who is not an employee from entering. This will help in some way, but there are other methods that could be used in airports, such as a face recognition and fingerprint scanning. These methods are being tested and studied. The government conducted a test out of 6,000 individuals to see if a computer could identify each person by using face recognition technology. The results came out to be one hundred percent accurate this shows that the computer recognized each person to an exact detail. By using this technology we can make security aware of who exactly is getting into the airplane. This method would be successful when it is connected to a database with peoples' basic information including records of previous arrests, outstanding warrants, and any other legal problems so security officers at airports would be aware of passengers who are not located in the database such as foreign travelers. Showing that the passenger did not pose any threat to other passengers. Not only could it help prevent and attack such as September 11, 001, but it could also help capture any person with warrants who are fugitives.

Increased security presence is now at every airport, and it should stay that way. President Bush during the attacks against Afghanistan proposed that airline security should be taken over by the government, rather than federalize trainers and inspectors. He also claimed that troops nationwide should be placed at airports. By placing these troops at the airport he made travelers feel safer and helped prevent other attack from occurring.

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But I believe that the easy part of solving our airline security problem is on the ground and the real challenge is to figure out how to protect passengers and civilians below when in-flight. Some say stronger cockpit doors are a solution, however, aviation experts agree that it is not as easy as it sounds. They say that the doors would have to be not only strong, but also porous. This would allow the pressure in the cabin and in the cockpit to be the same.

Other people have proposed that pilots should have a gun in the cockpit but it should be used only for their personal safety, others say Pilots should not be in charge of maintaining order in the cabin they should just worry about getting the passenger into safety.

Allowing off-duty police officers to carry their guns was another idea. But you cannot guarantee that there will be an off-duty police officer on every flight. Having a sky marshal in the air was another idea to make the flight more secure. But these sky marshals would be required to have previous law enforcement experience. This type of security would be extremely costly. They would make $5,000 to $85,000 per year. If you multiply the number of sky marshals this would require by their salaries, the number would be enormous. Taking every precaution on the ground and arming pilots as last resort is as far as security should go. Everyone wants to feel safe when they fly, but the truth is that flying is still the safety way for travel. People need to get on with their lives. There are risks in any travel one does but that is how we can get from one place to the other. As a nation we are focusing solely on air security, but there are many other problems to consider.

As a last resort, President Bush has authorized others the authority to have it shot down if a commercial jet poses a risk to civilians below. Two star officers Maj. Gen. Larry and K. Arnold at Tyndall Air Force Base in Florida, has the authority over the continental United states, if the president is unable to be reached. Lt. Gen Norton A. Schwartz, a three star general at Elmendorf Air Force Base, Alaska has authority over Alaskan flights. Just days after the hijacking, Bush and Sec. of Defense, Donald Rums field made the new rules of engagement that give these two officers the power to make such a decision. The chances they will ever need to make this decision are very slim. The President would make the decision unless he otherwise could not be contacted. Hopefully, they would not be faced with this decision because airline safety has improved and will continue to improve.

People need to get back on planes; the airline and tourism industry is a vital part of our economy. Safety should be strictest on the ground. Once in flight, there is little that can be done. Airlines are safe and although many are nervous about the events of September 11,001, it most likely that it will not happen again.

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Historical Timeline

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Historically, education was designed to meet the needs of religious,

Agricultural, and industrial powers, yet in todays America, learning is

based on a student becoming a successful person in any field he chooses. Custom Essays on Historical Timeline

Women, blacks and the handicapped were also greatly ignored in regards to

higher education throughout America's history, which has completely

changed in modern society. All through our history there have been significant points that have changed the way education has been taught and learned. With this paper I will make a timeline mentioning some of the key points of history that have made an impact on education since the 1600's.

Ø 165 Boston Public Latin School opens. It is the first secondary school in the American colonies.

Ø 166 Harvard first university founded

Ø 1640 Hornbrook, first elementary textbook

Ø 1776 Continental Congress adopted a Declaration of Independence declaring the colonies free and independent states.

Ø (1787-1870) Emma Willard - work resulted in the founding of high schools

Ø & colleges for women

Ø 1818 Silliman begins the publication of The American Journal of Science

Ø 186 The development of organized athletics, Harvard has collegiate

Ø gymnastics exercises.

Ø (Rudolph)

Ø 18 Oberlin College opens at Oberlin, Ohio. It admits qualified blacks

Ø and will admit women on an equal basis beginning in October 188,

Ø becoming the first coeducational U.S. college.

Ø 1848 United States Colleges began the gymnasium movement. PE activities

Ø included bowling, boxing, marbles, shinny, dancing, hunting, swimming,

Ø walking, fishing, wrestling, fox and geese, and BASEBALL.

Ø (Rudolph)

Ø 1850 - "separate but equal" precedent established in Massachusetts,

Ø later, in 185, Plessy vs. Ferguson made it law and established Jim Crow

Ø laws.

Ø 186 - Emancipation proclamation signed, technically ending slavery,

Ø except in certain counties and border states. Abraham Lincoln issued the

Ø Emancipation Proclamation freeing slaves in those states that had seceded

Ø from the Union.

Ø 1865 1. All persons born or naturalized in the United States, and subject

Ø to the jurisdiction thereof, are citizens of the United States and of the

Ø State wherein they reside. No State shall make or enforce any law which

Ø shall abridge the privileges or immunities of citizens of the United

Ø States; nor shall any State deprive any person of life, liberty, or

Ø property, without due process of law; nor deny to any person within its

Ø jurisdiction the equal protection of the laws.

18 A pledge of allegiance for U.S. schoolchildren to recite October

1 in commemoration of the discovery of America 400 years ago says

simply, I pledge allegiance to my flag, and to the Republic for which it

stands, one nation, indivisible, with liberty and justice for all.

154 - Brown v. Board of education the Supreme Court unanimously declared

that separate educational facilities are inherently unequal and, as

such, violate the 14th Amendment to the United States Constitution, which

guarantees all citizens equal protection of the laws.

168 - The first tribally controlled community college was established by

the Navajo Nation; Navajo Community College.

18 The publication of A Nation at Risk led to an education reform wave

known as the excellence movement. Throughout the past century,

continual school-bashing has also led to numerous education reform

movements. For example, in the late 170s, there was a smaller, but

similar reform movement commonly known as back-to-basics. During this

time, evidence of illiterate high-school graduates became a source of

alarm in the United States. As a result, some states adopted

minimum-competency laws and other measures designed to ensure that those

getting diplomas from the public schools would possess at least

rudimentary skills in the three Rs

On June 4, 18, thousands of Chinese students and their supporters

congregated at Tiananmen Square, in the city of Beijing, protesting

government corruption and demanding more political democracy in their

country. The students had been demonstrating for a month and a half

without major violent incidents, but that tragic day the army carried out

orders to end the protests at any cost, and that led to a massacre that

took the lives of many young people. While nobody knows exactly how many

people were killed that day in Tiananmen Square, estimates are given at

between 500 to 000 unarmed youngsters.

Please note that this sample paper on Historical Timeline is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Historical Timeline, we are here to assist you. Your cheap college papers on Historical Timeline will be written from scratch, so you do not have to worry about its originality.

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Southwest Airlines Inc. Case Study

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Southwest Airlines Inc.

Rollin King, a San Antonio, Texas entrepreneur, and Herb Kelleher, an attorney, founded Southwest Airlines in 167. Their goal was to copy the low-cost / low fare business model that proved successful for Pacific Southwest Airlines based in California. Herb Keller filed papers to incorporate the airline and an application with the Texas Aeronautics Commission (TAC) to begin service between Dallas, Houston and San Antonio. The TAC unanimously approved the application but Southwest's competitors obtained a temporary injunction preventing Southwest from flying. After many legal battles with its competitors Southwest was given the green light to start flying. Southwest began service on June 18, 171; a day that began an unprecedented history for an airline that survived tough legal battles and through its leadership implemented innovative cost reduction strategies and is currently enjoying industry leading profits and overall success.

Legal Battles

Before Southwest flew its inaugural flight it was embroiled in legal battles with it competitors Braniff, Continental and Trans Texas. At trial in 168, the competitors argued that Southwest was entering saturated markets that had no more traffic to support another airline. Herb Kelleher represented Southwest and countered with witnesses that claimed the markets were growing and passenger traffic would increase with Southwest's planned low-fares. The district court ruled that the cities Southwest proposed to serve could not support another airline.

Herb Kelleher could not sit and watch the competition harass Southwest out of the airline industry; he continued the fight with appeals to higher courts. After a state court upheld the lower court's decision, the Texas Supreme Court stepped in and unanimously overruled both lower courts. The legal battles continued because Braniff, Continental and Trans Texas appealed to the U.S. Supreme Court. The highest court in the nation handed a victory to Southwest by refusing to hear the appeal. Braniff and Texas International refused to stop fighting and after few other legal battles the Texas Supreme Court finally cleared Southwest for takeoff.

Leadership

Fighting through the tough legal battles, Herb Kelleher sharpened his sword and provided the leadership necessary to move Southwest forward. Southwest asked Kelleher to assume the duties of Chairman of the Board in 178 and later became the President and CEO in 181. Leadership is much more than managing business operations it involves selling passion and vision that impact employees and customers, Kelleher did it extremely well. His style was not to manage too much from his office because he preferred to be out in the field in order to gauge the satisfaction of employees and costumers. Employees are the most important part of business in Kelleher eyes and he made it a major goal for all executives and supervisors to be open, honest, accessible and encouraging. Herb Kelleher contended that customer satisfaction is dependent on employee satisfaction; Southwest never in its history had to lay off any employee.

Cost Reduction Strategies

Due to its low-fare business model Southwest must maintain low operating expenses in order to earn a profit. Southwest's cost reduction strategies have proved successful because they range from flight schedules efficiencies to reduced commissions and streamlined maintenance. Its own employees have initiated many of the strategies because they realize the core values of Southwest and can easily express concerns and new ideas to supervisors and executives. According to its annual reports, Southwest has the lowest operating expense in the airline industry at $7.7 (000) per average seat mile.

A few of Southwest's cost reduction strategies

• Point-to-point flight scheduling system steers clear of congested airports and is more cost-efficient than typical hub-spoke systems used by other airlines.

• Fleet of only Boeing 77s makes it easier to maintain the airplanes and reduces spare parts inventories

• Online ticket purchasing system prompted the reduction of travel agent commissions to 5 percent

• Meals are not served on flights passengers are offered beverages, peanuts and raisins

Success

Cost reduction strategies have helped further Southwest's business model but there are other factors that have contributed to its success. It begins with the survivor mentality instituted from its beginning with the frivolous lawsuits brought by its now defunct competitors. The legal battles solidified Southwest's beliefs in the low-cost / low fare business model. They created a new airline customer that wants no frills, low fares and excellent customers service. Herb Kelleher lead a company that values it employees, which in turn values its customers. Southwest's major success is quantified by its numerous awards in employee and customer satisfaction and 0 years straight of profitability and increasing market share.

Please note that this sample paper on Southwest Airlines Inc. Case Study is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Southwest Airlines Inc. Case Study, we are here to assist you. Your cheap custom college paper on Southwest Airlines Inc. Case Study will be written from scratch, so you do not have to worry about its originality.

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Cellular Phones and Wireless Communication

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It's 6:30 the change of classes, and no matter which hallway you take they are filled with students making their way to their next destination. For some it's the last class of the evening and they're rushing off to meet friends or families. The students that are left behind are going to their next class, going to their first class of the evening or have school business at one of the student services office.

The hallway past the receptionist desk leads to the admissions office where you might see new students enrolling, or students at the financial aid office waiting to discuss their financial aid with one of the interviewers. Next door to the financial aid office is the student development office where the students there are selecting, dropping and/or adding classes. Across the hall is the business office and the students there are finalizing classes for the coming semester.

As you make your way through this crowded corridor you can't help but notice the many conversations that are taking place at one time. There may be conversations between 2 persons or conversations between a group of people but the conversations I notice most in these congested hallways are the conversations of students on their cell phones.

As I desperately make my way down the crowded halls of Davenport University trying not to be late for class, I can't help but wonder as I pass these students so deeply engaged in their phone conversations, how did society survive before the invention of the cellular phone.

Custom Essays on Cellular Phones and Wireless Communication

Cell phones or wireless communication is not an invention that was discovered within the last few years, in fact, wireless communication or mobile phones have been around since the 1800s with the invention of the telephone (The Cell Approach 1). Before cell phones, people who needed mobile communications installed telephones in their cars, but needed a powerful transmitter to send and receive transmissions because there was only one central antenna tower per city with about 25 channels per tower (The Cell Approach 1). That meant only a limited number of calls could be placed at one time.

Before the affordability of cellular phones you had to stop at a public phone booth and deposit $.20 to make a call, or wait until you were at a convenient location with a phone only to discover you had to go out again to picking up a loaf of bread, a gallon of milk or some other important errand but with wireless technology phone service is more readily available.

While wireless technology has improved and communication systems have grown (Wireless Communication 3), cellular communication is no longer confined just to your car. With the development of Personal Communications Service (PCS), this technology has given wireless communication more flexibility by extending personal mobility while communicating by eliminating the need to remain at a fixed location such as a home or office (Cellular vs. PCS 1; Wireless Communication 1).

Many cellular phone models offer wireless communication with options like text messaging, paging, or Internet capability and allow people to communicate while in a car, airplane, or other moving vehicles (Wireless Communication 1). You can follow the stock market, check weather and traffic conditions or make airline reservations. Wireless communication is very popular among businesspeople because it allows them to staying in contact with colleagues and clients while traveling (Wireless Communication 1).

Although, wireless communication has improved the way people on the go communicate with each other there are some drawbacks to this popularly widespread and convenient technology. According to a study from Rochester, N.Y. in 1996, people with cellular phones in their cars run a 34 percent higher risk of having an accident due to distraction and angered accident victims are calling for Legislations to pass laws against the usage of cell phones while driving (Legislative Solutions1).

Despite the efforts of the National Highway Traffic Safety Administration (NHTSA) to encourage every state to put in place and enforce regulations that apply to cellular phone usage (Legislative Solutions 1), there are no foolproof laws restricting the usage of cellular phones while driving, however, cell phone users are being advised to take extreme caution while talking and placing phone calls by waiting until the vehicle is at a complete stop before making a phone call or using a hands free wireless communication device (Legislative Solutions1)

Work Cited

Brain and Tyson. "The Cell Approach" How Cell Phones Work. 4 Online

HowStuffWorks. Internet 24 July 2002.

Available <http: cell-phone.1htm.="" www.howstuffworks.com="">

Brain and Tyson. "Cellular vs.PCS" How Cell Phones Work. 2 Online

HowStuffWorks. Internet 24 July 2002.

Available <http: cell-phone.1htm.="" www.howstuffworks.com="">

Cellular Telephone in Automobiles: A Call for Safety. Online. InsWeb Learning Center.

Internet. 29 July 2002. Available <http br="" insweb.com="">cgi-bin/gic.exe?id=HycUcAu1C75wSkZ9EPW_OE_Bce&amp;cookie&gt;

Legislative Solutions. InsWeb Learning Center. Internet. 29 July 2002. Available

<http br="" insweb.com="">cgi-bin/gic.exe?id=HycUcAu1C75wSkZ9EPW_OE_Bce&amp;cookie&gt;

"Wireless Communications" Encarta Encyclopedia 1999. CD-ROM. Microsoft

Corporation, 24 July 2002

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