Wednesday, January 20, 2021

Performance Excellence Environmental Scan: Southern California One-Stop System Synopsis

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The Southern California Regional Performance Excellence Forum (SCRPEF), the Employment Development Department (EDD), and the California Workforce Investment Board joined to study customer satisfaction concerning the California One-Stop Career Center System, "a statewide network of conveniently located centers that each provide employment, education, and training services all in one place" (EDD, par. ). The purpose of the study was to analyze customer satisfaction with and determine performance improvement by the local One-Stop Centers. In addition, it was hoped that the results of the study could be used to identify future expansion of the program (SCRPEF, page 1) by means of resources and assistance (SCRPEF, page 0). SCRPEF is comprised of voluntary representatives from Federal, state, and local workforce investment systems (SCRPEF, page 0).


Methodology


To adequately meet the needs presented by the study, a survey was developed to survey the staff of full-service One-Stop Centers located in Southern California from San Diego to Santa Barbara, California (kiosk and satellite One-Stop Centers were not included). The survey consisted of sixteen multiple-choice questions that were divided into three areas of analysis customer satisfaction, continuous improvement systems, and performance management. The first set of questions (customer satisfaction), were divided into four separate sections. The survey was mailed, faxed, or distributed in person to the One-Stop Centers, and follow-up telephone or email interviews were conducted with Local Workforce Area staff members responsible for monitoring customer satisfaction and improvement systems. When all the One-Stop Centers in a particular Local Workforce Investment Area used the same methods and tools, they were considered to be one entity. Results were compiled from seventy-one percent of the One-Stop Centers, a seventy-percent response rate (SCRPEF, pages and ).


Results


Over sixty-three percent of the One-Stop Centers interviewed reported collecting customer satisfaction information daily. Young adult customers are under-represented in the survey results because most of the youth serviced by the One-Stop Centers attend kiosk or satellite centers rather than the full-service centers. The kiosk and satellite centers were not included in the study. Sixty percent of the One-Stop Centers use the same tool to collect results (SCRPEF, page 4).


Nearly half of those respondents interviewed, forty-nine percent, said that results of customer satisfaction input is communicated to other staff members monthly. A smaller percentage of respondents communicated with other staff members weekly and another smaller percentage communicate results quarterly (SCRPEF, page 4). The survey results also indicate that staff members responsible for monitoring customer satisfaction and improvement systems vary widely and include special staff coordinators, managers, receptionists, teams of staff members, or no specific person (SCRPEF, page 4).


The great majority of respondents indicated that a standard customer satisfaction system is in place (6 percent), as well as a continuous improvement system (eighty-six percent) (SCRPEF, page 6). In addition, sixty-three percent of those with a system in place indicated improvements in performance since implementation (SCRPEF, page ).


Continuous Improvement Methods


Continuous improvement tools used by the One-Stop Centers surveyed varied (SCRPEF, page 6 and 7and included) the following


• Malcolm Baldridge Quality Criteria (forty-five percent)


• Total Quality Management (twenty-three percent)


• "Simply Better!" (fifteen percent)


• International Standard for Organization (one percent)


• Combination of tools including those listed above and the Balanced Scorecard (fifteen percent)


Implications


Because the majority of One-Stop Centers displayed an improvement in their staff's performance with a monitoring system in place, the SCRPEF concluded that some assistance would be appropriate to help the One-Stop Centers maintain and expand their monitoring of customer satisfaction and continuous improvement programs (SCRPEF, page 10).


"The private sector (for-profit) has found customer service and best practices have led to significant profit gains and repeat business" (SCRPEF, page 10). However, the public sector does not have the same goals.


For the public sector, the goals include maintaining the same customer base (keeping customers from switching to a different government agency to meet their needs) and proactively averting negative outcomes (SCRPEF, page 10). The report of this study cited another study by Accenture, titled, "Customer Relationship Management A Blueprint for Government," which detailed goals for the public sector in maintaining customer satisfaction. The Accenture study also concluded that obstacles to maintaining customer satisfaction were bureaucracy and managing technology (cited in SCRPEF, page 10). Therefore, the SCRPEF study concluded that technology assistance would be an appropriate method to help the One-Stop Centers expand and maintain their customer satisfaction and continuous improvement systems (SCRPEF, page 10).


Recommendations


As a result of the study, two recommendations were made (SCRPEF, page )


• Establish training for the Local Workforce Investment Area personnel on customer service strategies and data management


• Establish training for pertinent Local Workforce Investment Area personnel on implementing continuous improvement strategies


Employment Development Department, California Worknet One-Stop Career Center System. http//www.edd.ca.gov/one-stop/


Southern California Regional Performance Excellence Forum (00).


Performance Excellence Environmental Scan Southern California One-Stop System. http//www.calwia.org/pdf_reference/OneStopStudy0.pdf


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