Give an acount of the main factors that explained the changing nature of competition in the snack foods up until the late 1970's.Discuss the nature and causes of any changes in the competitive conditions of the industry since then.

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By European standards the British spend higher than average amounts on both savory snacks (principally crisps) and breakfast cereals.Snack foods are a central part of most weekly shopping trips for most consumers,although bagged snacks are a relatively new development.

The potato crisps particularly had played a significant role regarding the English eating habits since 150s they have been a part of their lifestyle and English tradition.Nowadays potato crisps are the most frequently eaten and the great success of that particular product was a result of the intensified advertising and general marketing campaigns that accompanied new entry competition during the early years of the 160s.That event affected Smiths potato crisps limited,whoch was the first dominant firm in the production of potato crisps, but with the entry of new similar firms,from one dominated became a single firm and a large competition and changes had started into the market.

According to the entry of the imperial tobacco company,which was the main threat, by the acquisition of the Golden Wonder crisp company limited in 160,packaging, production,advertising, and distribution of crisps started tom change in order to build reputation advantages to ensure customer loyalty

A big difference in the field of crisp industry,between 150s and 160s,was that the creator concidered the high standard of quality with respect to the copnsumers,while modern markets require a great and stable quality and enormous quantities of production.In the earrly 150s there was a new entry of equipment in crisp industry,in order to preserved the control of quality,more efficient and profitable, called continious-frying cookers which replaced batch-friers. Bevan A (174) The UK potato crisp induustry 170-17

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