Puissance…The Height of Perfection

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Puissance…The Height of Perfection

This advertisement attracts those in the equestrian field. Every equestrian beginner or professional strives to have perfection. Beval Saddlery Ltd. is widely esteemed for its fine quality in horse tack and of course its puissance boots, which are pictured in the ad.

Puissance boots, as the text in the ad says, are "made from the finest materials with meticulous attention to detail." The horse and rider pictured are competing in the Puissance competition, one of the most notable classes in either the Washington International Horse Show at the MCI Center, or the National Horse Show at Madison Square Garden. Along with stressing the qualities of the product, the ad is also attractive to look at and interesting. By wearing a Puissance boot, the ad suggests, riders can compete at the highest level of horsemanship. The Puissance boot, however, is cheaper than a custom boot, but still has all the desired qualities. As the copy or text in the ad says, "looking for a custom look and fit without the wait? Bevals now has the answer…the Puissance boot…"

The ad is set up over a white background. The bright red bricks and snowy white detailing of the jump in the photograph are very eye-catching. The second image of the ad, the picture of the boot stands out, and shows the detail and elegance of the product. The text is placed under the central picture and next to the boot. It is in a productive spot that the reader would see easily, it is not just a short sentence but a brief paragraph explaining a bit about the boot and its construction.Cheap custom writing service can write essays on Puissance…The Height of Perfection

The idea of this ad is to encourage the equestrian public to take interest in and perhaps purchase boots from the company. The ad promotes the quality and features of the boot. You do not just wear this boot as an everyday boot, but as one that you would compete in a high level of competition. This is a decent ad that would catch attention for a lot of people. The high status that the ad is picturing says you do not wear this boot unless you are competing in a competition like the Puissance.

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